1727 Women is a women's fashion brand developed by Nanjing Wo Shi Garment Co., Ltd. This brand draws inspiration from the Rococo art style of 1727, which was popular in the early 18th century, and blends it with contemporary fashion elements to create a fresh and modern image. The brand focuses on capturing the sweet, elegant, and youthful energy of young women, integrating it into urban fashion trends. It aims to provide high-quality, stylish clothing for young urban women who appreciate both aesthetics and comfort.
To become a franchisee of 1727 Women, applicants should have certain economic stability and business management capabilities, whether they are individuals or companies. They must also have a clear understanding of the 1727 brand and the apparel market, be passionate about the fashion retail industry, and align with the business philosophy and vision of Nanjing Wo Shi Garment Co., Ltd. Additionally, potential franchisees need to pass the company’s evaluation and have access to a suitable location—such as an independent storefront or a mall counter in a busy commercial area with at least 35 square meters of space.
Joining the 1727 Women brand comes with comprehensive support:
1. The company offers a unified store design and branding, including free visual materials and promotional content for New store openings.
2. Franchisees will gain access to advanced operational strategies and management practices.
3. The company provides competitive supply discounts and a low-risk product exchange system.
4. There is strong marketing support, including advertising campaigns, post-opening training, and ongoing business guidance.
5. Each city will have only one authorized franchisee to maintain brand integrity and ensure a healthy market environment.
The 1727 brand follows a "less but better" marketing strategy, focusing on quality over quantity. By providing strong product support to its dealers, the company ensures that each store maintains high standards and allows franchisees to become true brand ambassadors.
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