Under the leadership of Chairman Zheng, "Women's Heart" Company has attracted a large number of top domestic R&D, marketing, and management professionals. The company adheres to a business philosophy centered on customer demand, innovation-driven market growth, fashion-leading consumption, and service-based trust. Its long-term goal is to become a globally recognized underwear production and marketing enterprise, establishing itself as a leading brand in the international underwear industry.
To achieve this vision, the company has adopted a direct marketing and franchise chain business model. With unity and determination, it has successfully expanded its retail presence across more than 150 cities nationwide. It now operates over 1,000 chain stores, with its headquarters spanning 20,000 square meters.
The company has also taken the initiative in upgrading its brand strategies, including the successful rebranding of "Women's Heart," "Shangjia Er," and "Pink Delicate." In terms of internal operations, it has implemented key management systems such as ISO9001, ERP, OA (office automation), and human resource management systems, which have significantly improved its efficiency and competitiveness.
Through continuous innovation and strategic development, "Women's Heart" has evolved into a modern, group-oriented enterprise that combines international standards with advanced management practices. It has now become one of the leading pilot enterprises in China's underwear industry, setting a benchmark for quality, innovation, and customer satisfaction.
[Image: Woman's Heart]
[Image: Woman's Heart Home Service – A Woman’s Own World]
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