Under the visionary leadership of Chairman Zheng, "Women's Heart" Company has attracted a significant number of top R&D, marketing, and management professionals from across the country. The company firmly adheres to its core business philosophy: "customer demand orientation, innovation leading the market, fashion guiding consumption, and service building trust." With the clear goal of becoming a globally recognized underwear production and marketing enterprise, it aims to establish itself as a leading brand in the international underwear industry.
To achieve this, the company has adopted a direct marketing and franchise chain business model. Through unity and relentless effort, "Women's Heart" has successfully expanded its retail presence to over 150 cities nationwide. It now operates more than 1,000 chain stores, with its headquarters covering an area of 20,000 square meters. The company has also taken the lead in upgrading its brand strategy, including the successful rebranding of "Women's Heart," "Shangjia Er," and "Pink Delicate."
In addition, the company has successfully implemented key management systems such as ISO9001 quality management, ERP, OA office automation, and human resource management systems. These initiatives have helped transform "Women's Heart" into a modern, group-oriented enterprise that combines international standards with advanced management practices. As a result, it has become one of the leading pilot enterprises in China's underwear industry.
Through continuous innovation and a strong focus on customer satisfaction, "Women's Heart" continues to grow and strengthen its position in the market. Its commitment to quality, style, and service has made it a trusted name among consumers. Whether it's through its elegant lingerie or comfortable home wear, the brand offers women a space where they can feel confident and empowered.
[Image: Woman's Heart]
[Image: Woman's Heart Home Service – A Woman’s Own World]
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