"Poetry soft China" new conference success success Asia film "Fan Bingbing" visit the conference site

Asian film "Fan Bingbing" on December 16 visit the conference site
Hand in hand to create poetry and soft stockings industry's first brand "poem soft China" new conference

彩沃

December 16, poetry and soft brand image spokesman, Asian movie star, Golden Horse Award for film "Fan Bingbing" went to Yiwu, Zhejiang Province to participate in "poetry soft China" Spring 2011 new conference site. Share the wealth feast of stockings industry with excellent distributors from all over the country and join hands to build poem soft brand into the first brand of stockings industry and share the wealth feast of stockings in 2011. Poetry soft brand generous invitation Fan Bingbing to speak poetry soft brand, her unique Asian cinema superb influence, unparalleled elegance, the vast potential for appreciation has created an elegant, confident, attractive, very personal temperament and poetic soft, starting name Enterprise + brand + star trinity marketing strategy system. Poem soft brand executives said that in fact invited Fan Bingbing soft poetry on behalf of the soft words is only the beginning to enhance the promotion of brand awareness and reputation at the same time, our company has reached an intention of cooperation with the domestic authoritative design agencies, the joint creation of creative stockings Design Center focus on the development of fashion Products, grasp the international trend of stockings, the introduction of talents in the design industry, to create personalized brand can not be copied. Stockings have become synonymous with fashion, poetry and soft brand structure has been transformed from the product era to the gorgeous design era, poetry and soft will create a new benchmark for the stockings brand. "High-end quality, awareness first" focus on the perfect woman advocating low-carbon, free and comfortable new life space, adhere to build high-quality silk stockings dress culture, poetry and poetry achievements of the unique brand value.

“诗柔中国”新品发布会圆满成功 亚洲影后“范冰冰”亲临发布会现场

Poem soft brand is "Top Ten Chinese Famous socks product quality notarized brand", since its inception, after years of efforts, has built a research and development, design, production and sales of an integrated socks enterprises. Currently has more than a thousand modern socks Industrial Park, with a number of leading international stockings production lines. Supporting the international advanced quality testing equipment, the concept of quality management throughout the production process in all aspects, with strict and effective quality management system to ensure that consumers provide high-quality stockings products.
As a cutting-edge enterprise, Shiru Group has made rapid development and made significant contributions in terms of industry brand contribution rate and contribution rate of science and technology. In the process of brand development has made outstanding honors, poetry and Rouxi socks won the CCTV only official website gold booth socks partners, "China Famous Brand" "Chinese famous socks product quality notary Top Ten Brands", "Zhejiang Provincial famous trademark "and many other honors; in the field of product design and research and development," poetry soft "stockings to hundreds of annual innovation patterns, styles, and access to a number of product patents. "Shiru soft" hosiery has become the leading brand in China's hosiery industry and has always been at the forefront of the domestic fashion and trend of hosiery industry. With its unique product positioning and unique design, , Fully meet the consumers' perfection and pursuit of the emotional and integration of wearing life. 2011 "Silk is still China," poem soft new conference presentation of more than 100 poetry soft brand stockings new products will be wonderful debut, respectively, from the fashion, elegant, taste, personality and multi-angle interpretation of poetry and soft spring and summer socks in spring and summer 2011 fashion trends. Whether it is color, style, fabrics are sought to highlight poetry and soft brand culture, reflecting the perfect combination of product features and female emotions.

“诗柔中国”新品发布会圆满成功 亚洲影后“范冰冰”亲临发布会现场

Poem soft brand relies on the complementary advantages of market resources to develop the national agency regional management, has been in Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Tianjin, Kunming, Harbin and other 150 regions with sales agents in the country over 100 large , The city set up a "poetry soft" brand image stores and first-tier, two more than 1,000 wholesalers. Strong combination of brand and channel advantages, with high-quality products and improve the sales network to return female consumers. At the same time, many international customers come from all over the world and their products are exported to over 20 countries and regions in Europe, America, Southeast Asia and the Middle East. 2011 stockings leader is poetry soft, more dealers are encouraged to build sales terminals in the country, expanding sales network layout to increase sales. Companies in the advertising, terminal display and promotion to give adequate support to help guide the dealer to expand markets, while rich into the super-product chain, reducing the overall cost of access to terminals, expanding dealer profit margins into the terminal.
Soft poetry brand has developed a national brand strategy in 2011, has been with the China Central Television, Hunan Satellite TV, Zhejiang Satellite TV, Sichuan Satellite TV and other advertising program to discuss and has reached a cooperation agreement. At the same time start the network branding promotion program, hand poetry and soft brand ambassador "Fan Bingbing" will lead the network stockings fashion topic storm.

“诗柔中国”新品发布会圆满成功 亚洲影后“范冰冰”亲临发布会现场

Poetry soft brand culture

Brand positioning: elegant, stylish, intellectual urban women consumer groups.
Brand Image Orientation: Inviting Asian film star and Golden Horse Film Festival "Fan Bing Bing" endorsement, by virtue of extraordinary influence, cohesion and visibility, to lead the visual communication culture, quickly enhance the influence of poetry soft brand.
Brand Style: Stressed sexy, confident, taste, elegant and comfortable life style Brand philosophy: integrity and win-win, to share the cause of wealth!
Brand Culture: "poetry soft" brand pursuit of low-carbon health, fashion, comfortable, elegant style and full of confidence to showcase the charm of life wearing way. Continue to disseminate and shape the new image of urban fashion women, promote high quality personality stockings dress culture.
"Poem Rou" brand ten years of grinding sword, has an excellent team of designers with international standards, to accurately grasp the international trend of stockings, popular culture will be integrated into the product personality, and popular elements as the basis, Products brought together the elements of fashion trends, from the consumer point of sale, close to the taste of fashion consumers aesthetic needs and wearing needs. Thus laying the poem soft brand development prospects in the market.
The brand image of "poem soft" stockings is stylish, confident and elegant. It has always been fashion-oriented, and its modern design strongly displays the style of positive, friendly, trendy and full of urban life style. Poetry soft will lead the popular elements, the unique seasonal trends and high-quality design, the perfect combination of creativity and plasticity, with a wide range of product choices and unlimited development space, to meet the perfect urban fashion women's needs.