Merchandisers need to consider the issue of color samples

Before the color sample is usually applied, the customer will clearly specify the color light source. The lighting in the US store is close to the CWF light source, so customers in the United States generally use CWF as the main light source, D65TL84 as the main light source, and D65 as the auxiliary light source. Merchandisers must carefully check the correctness of the color light source when filling out the “proof of proof”. When checking with the merchandiser, check the light source.
If both the merchandiser and the manufacturer confirm that the selected light source is the light source requested by the customer during the color check, the merchandiser will have to confirm with the manufacturer whether there is a problem with the color check operation. If the color check, whether there is a phenomenon: in the main light source of the standard light box, the color sample and the customer to provide the original color sample is very close, but under the auxiliary light source but a large difference; under the main light source to see the red light, in The auxiliary light source looks yellow. This phenomenon is called jumping lights, that is, two different hues appear as they are under the two light sources. If this happens, the merchandiser will need to remind the manufacturer to adjust the dyeing formula and try again until they are satisfied.
(1) sample cost problem
Regardless of foreign trade merchandisers or production merchandisers, there are problems with sample costs when contacting customers, especially when contacting customers for the first time. The cost of a single sample is not high, but long-term accumulation is not a small expense. It is a dilemma that this cost is borne by the customer, or by a foreign trade company or a production company. It is difficult to find a unified solution to this problem, but many approaches are useful for novices, such as treating different customers differently. Older customers are more trustful. Because there are orders, they can fully account for the cost of the sample; for new customers, they can explain in advance that the customer should pay the sample fee first, and then return the cost if there is an order; if the sample fee is relatively high, You can try to discuss with the customer pay half. This approach is flexible and can eliminate those trading companies that only want to collect samples and do not want to place orders.
The mailing cost of the sample is not too small. The domestic courier cost is generally not high, but international express delivery abroad, if the customer because of a certain wish, such as the sudden cancellation of the order of such fabrics, it is possible to reject the sample. This is, if the sample is returned to the country, then domestic companies will have to make a round-trip courier fee. Therefore, some companies' practice is to apply for a courier company to destroy samples locally if the fabric sample price is not expensive, thus reducing half of the courier costs.
(2) Sample customers developed are not satisfied
Samples developed by production companies are not necessarily satisfactory to customers, especially if they are samples. Therefore, the merchandiser needs to fully communicate with the customer, confirm the customer's thoughts, accurately communicate the customer's ideas and opinions to the proofing workshop of the production company, and communicate with the technicians in-depth. If the multi-worker does not reach the customer The requirements, you need to find the reason. If it is because of the technical reasons of the production company, it should supervise the manufacturer to solve it. If there is a problem with the customer's quality standards, it should communicate with the customer and provide reasonable advice to the customer.
This work is especially important in the early stage of proofing. Merchandisers strive to ensure customer satisfaction before sending samples. If the sample is confirmed more than three times, the customer will doubt the ability of the mercenary and the manufacturer, and will affect the order.
(3) The developed sample is only suitable for small batches and is not suitable for large-scale production
Sometimes the customer's designer only considers the design effect of the fabric and does not fully consider the fabric's process, making the sample too complex and difficult to achieve. If the pattern of knitted fabrics is too complicated, proofing in small batches can also be performed. If the actual bulk production is very difficult. In this case, the clerk needs to negotiate with the customer in advance to allow the customer to change or simplify the design requirements. If the customer insists on the original design, it needs to inform the customer in advance. The number of orders cannot be large and the price will be relatively high. Only after the customer confirms, the later actions make sense. In such a situation, the merchandiser must keep close contact with the technicians and reflect the actual situation to the customer before placing the order. They must not wait until the customer has placed an order before telling the customer the difficulty of mass production.

(4) The estimated price of samples developed according to customer requirements is too high, customers can't accept them
Experienced merchandisers should have a certain degree of confidence in the price bearing capacity of their customers. Especially in the sample development stage, if the samples developed by the customer are very special, it is estimated that several more than the customer's ability to bear, you need to inform the customer in advance and ask if the customer can accept a higher price. Otherwise, future work will be futile and waste both time and money. Of course, the merchandiser should communicate with the production company's technologist, and then give the customer a reasonable suggestion. If the change of the pattern or color is slightly changed, the cost will be significantly reduced.

Second, in the bidding process for the title and processing
1, quote error
The merchandiser reviews the contract and finds that the quotation given to the customer in front of him is wrong. For example, if the yarn requested by the customer is a comb quality, and the merchandiser is negligent, the quotation is quoted according to the price of the ordinary fabric. CIF quotes There is no calculation of the cost of entering the sea; the quotation does not include fabric testing fees. After finding the error, the merchandiser needs to communicate with the customer and explain the situation so as to obtain the understanding of the customer.
It should be noted that if both parties have signed the contract, even if it is found that there is an error in the quotation, it is very difficult for the customer to agree to the change, so the quotation must be carefully calculated, taking into account all the conditions that will occur (such as raw material price increases, exchange rate changes, etc. ), and before the quotation is reviewed by the documentary supervisor, and after the approval, the customer can be quoted.
2, quotations are unreasonable
In the face of today's international market, merchandisers should avoid quotations too high, lose price competition, and scare customers away. Before the quotation, the merchandiser should fully investigate the entire market and have a good understanding of the customer's price affordability. At the same time, the quotation must not be too low, leaving the company with no profit. Sometimes, in order to hold customers, some companies will take the cost of protection.
3. The two sides dispute over the price or payment terms
In the event of disputes between the parties regarding the price or payment terms, the merchandiser must fully communicate with the customer and confirm the price the customer can accept. Then communicate with production companies and process technicians to reduce costs by modifying the process or by modifying the process or by changing the yarn line density, yarn composition, and give customers reasonable advice on reducing costs, if necessary, to require customers Collaborate to modify the sample design, but the principle is to try to ensure that the overall style of the sample does not change.

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