ME&CITY Shanghai flagship store grand opening, "THE ICON" big show interpretation of star legend in Shanghai

On October 16, the urban clothing brand ME&CITY Shanghai flagship store landed on Yuexing Global Port. The new store was grandly opened to create an exquisite shopping space for customers with a new modern and modern concept. On the day of the event, Mr. Zhou Chengjian, Chairman of Metersbonwe Group, Mr. Zhou Chengjian, founder of ME&CITY, brand spokesperson, Ms. Liu Wen, the international supermodel, and the brand new spokesperson for men's wear in autumn and winter, supermodel Hao Yunxiang visited the site, with media and fashion professionals from across the country. A total victory.

(Mr. Zhou Chengjian and Liu Wen and the brand's top executives took pictures in front of the shop)

Since ME&CITY released the "THE ICON" series in August, Liu Wen has successfully performed a number of hot-selling items for the brand with its stylish modern model. Together with ME&CITY, she has experienced the modern transformations in the course of her life. This time, she was dressed in the ME&CITY Business Series Striped Suit suit, which is full of femininity and refinement. In an interview, she said: This series of works with the brand THE ICON series also incorporates my own understanding of fashion and peaceful life attitude. It is a style that I usually like and will be used in everyday matches. It is Shanghai. I hope everyone will like it.

(photographed by Mr. Zhou Chengjian and Liu Wen before the ICON POP UP STORE)

ME&CITY Shanghai Yuexing Global Harbor flagship store is located on the B2 floor of Global Harbor in Shanghai's gold commercial area and transportation hub. The exterior of the storefront is made of a full-mirror glass wall. The minimalist style is very artistic; the store is divided into four major areas of men's wear, women's wear, home, and membership customization, both practical and instructive. Exquisite marble elements and metal surfaces, high-grade grey stone surface, and light golden display stand, each of which are affecting the guests' pursuit of quality experience.

(Moonstar Global Harbor photo)

Mr. Zhou Chengjian, chairman of Metersbonwe Group and founder of ME&CITY, shared on the scene: “We are very honored to be able to open our brand new generation of flagship stores in Yueteng Global Port and bring brand-new concept to our consumers. In 2016, we launched a comprehensive upgrade plan for the brand. With accurate insight into consumers, the brand accurately captures market changes and brings new international quality, personal attitude, stylish elements, and fashion series that fit international trends. We also hope that through our efforts, we will stick to our quality, capture the keen fashion trend, bring our local brands to a more international stage, and share our brand philosophy with more consumers. And our clothing.” Chairman and CEO of Moonstar Group Co., Ltd. Ding Zuohong also addressed the event at the site, highly appraised the ME&CITY brand, and looked forward to working with ME&CITY as the starting point of this flagship store to achieve more strategic cooperation in the future. .

(Interview with the opening group of Yuexing Global Port: Mr. Zhou Chengjian + Liu Wen)

To celebrate the grand opening of the brand's flagship store in Shanghai, ME&CITY hosted a theme show called "THE ICON" Fashion Night at the North Bund in Shanghai. It also invited China's chief male model Hao Yunxiang, the strength of supermodel?暧睢 17 (17) 磐 16 16 罱 H H 咝慵 咝慵 咝慵 咝慵 / / / H H H H

On the evening of the event, the exterior of the show building was dotted with a starry sky at the entrance. The T platform above the rooftop is U-shaped. The white ME&CITY brand LOGO is suspended in the night sky. It is the background of the T-Taiwan catwalk together with the beautiful night view of the North Bund. It also lays down a minimalist fashion show. keynote.

This fashion show officially began during the countdown of the host and the guests. With the theme of simplicity, business and modernity, the models walked on the T stage wearing ME&CITY 2017 winter and 2018 early spring clothing, which is like walking in the night sky. The brand invited the famous VJ creators to design their own special screens for different themes, giving the audience a visual double shock.

(Fashion show model catwalk photo)

DJ Perseau, a well-known Dutch from the Netherlands, performed the show and brought the event to a climax. The show created by ME&CITY was not only a fashion feast but also a classic performance of the 2018 Shanghai Fashion Week. What is more worth mentioning is that the models of all models will be released on the same day in the ME & CITY store, and all viewers will enjoy the shopping experience that is to see and buy.

(Party site map photo)

The full brand upgrade of ME&CITY will not only create a more comfortable wearing experience for more people who have a dream of love the city life, but also provide a choice for different occasions and promote a simpler way to the urban crowd. Lifestyle, this exclusive ME&CITY concept will be recognized by more people, and will lead the local fashion brand into the international arena.