Lightness bought La Eibelle at a huge sums in the 1970s.
Lightness Group is an integrated group engaged in the production, design, manufacture and sale of underwear . In 2001, Lightness International Group set up its Asia-Pacific headquarters in Hong Kong to set up factories in the Asia-Pacific region for underwear production and sales, serving more than 10 million users in various Southeast Asian countries. With its internationally advanced R & D technology and advanced production technology, the Group's functional underwear has quickly become the industry's premier "Functional Underwear Leader" in just eight years.
Lightness Group, another fashion brand Ribei Er, with its mature operating system and management system and years of successful experience in brand operation, the French La Eibelle's international brand concept, fashion and romantic design ideas, La Eibelle Daybe Er, at the starting line has been One step ahead.
With high-quality brand image, perfect management, marketing team, a sound marketing system, with a high degree of professionalism in the service of agents in China, franchisee, and based on market feedback, with the French headquarters design concept communication, continuous improvement and development Adapt to the oriental women's characteristics of home fashion products.
La Eibelle Daybeier will uphold the "people-oriented, achievements ideal" business philosophy, adhere to the "personality, fashion" brand positioning, professional focus on the Chinese women's fashion career, and actively spread La Eibelle Daybe near "enjoy life" home fashion culture.
Affiliate Support
(1) IT software support: franchise all use POS retail system, to achieve franchisee OA paperless, modern office system.
(2) planning support: the company provides professional planning team responsible for the planning of regional promotion programs and assist in the implementation; enter the first-line shopping district, the company waived SI remote monitoring fees and sent someone on-site guidance decoration; supervision department will be three consecutive Six months to track the store performance, supervise the joining station corresponding supervisor to the site to guide the work; loan products for the franchise stores to establish a fast and renewal of the green channel to ensure that the goods give priority to meet.
(3) on-site guidance: a site visit guidance, the shop where a passenger flow, consumer resources, business environment, competitive conditions, property conditions, lease price, store area and traffic conditions and other factors to make a comprehensive assessment of the market assessment report Approval, reduce blind investment losses.
(4) Business education and training: before the opening, the headquarters for the franchisee to provide the manager, clerk corresponding courses, the total time for 5-7 days; after opening the station, the headquarters will also be based on the actual situation in the franchise, the staff opened the appropriate education Training Courses. During the period of operation, the company will regularly organize training staff in various districts or shopkeepers.
(5) standard specifications and terminal maintenance support: a unified product matrix, a unified store counter design, unified promotional support, including three-dimensional renderings of stores, indoor three-dimensional renderings, product layout design pictures and so on.
(6) marketing tools sales support: supporting the exquisite product manuals, marketing guidebook, shopping guide training manuals, monopoly, counter decoration manuals, credit props production atlas, product media exhibition manuals, handbags and other promotional materials , DM, light box, etc.).
(7) regional sales promotion support: regular or irregular sales elite to enter the market. On the franchisee sales, sales staff skills training, with franchisee development and maintenance and coordination of sales difficult problems.