Home textile industry slows down

In 2013, 1810 enterprises above designated size in the textile industry of China achieved a total revenue of 261.19 billion yuan, a year-on-year increase of 8.1%. The growth rate was relatively stable, but decreased by 3.7 percentage points from the previous year, continuing the downward trend since 2010.

Benefits continued to improve profitability Home textile industry profit maintained a good growth, growth quality and overall efficiency has improved. In 2013, the National Bureau of Statistics reported that 1,810 large-scale enterprises in China had a total realized profit of 15.75 billion yuan, a year-on-year increase of 9.6%; the cost-cost margin was 6.5%, an increase of 0.1 percentage points over the same period; the profit rate was 6.0%, an increase of 0.1% over the same period of the previous year. Percentage points; interest expenses rose by 2.4% year-on-year, down 17.2% year-on-year; inventory growth of finished goods fell by 10% year-on-year.

The above data shows that the profitability of enterprises has gradually increased, and corporate profits have improved.

Exports are steadily rising and the product structure is reasonable According to statistics from the China Customs, in 2013 China's total home textile exports totaled US$39.98 billion, an increase of 9.4% year-on-year, an increase of 3.4 percentage points. The export volume of the industry decreased slightly, which was a year-on-year decrease of 0.7%. The export price continued to rise, with a year-on-year increase of 10.1%.

1. The traditional market has steadily increased, and the emerging markets have played a significant role. In 2013, China exported 19.42 billion U.S. dollars to the three major countries and regions of the United States, the European Union and Japan, an increase of 4.3% year-on-year.

Among them, US exports to the United States reached US$9.2 billion, a year-on-year increase of 7.8%; exports to the EU reached US$6.88 billion, an increase of 4.6% year-on-year; exports to Japan were US$4.14 billion, a year-on-year decrease of 3.1%.

Total exports to other countries and regions totaled 20.56 billion U.S. dollars, an increase of 14.7% year-on-year.

Among them, exports to ASEAN countries rose by 36.5% year-on-year. In addition, exports to the 17 Middle East countries and Russia are also relatively good.

2. The structure of export products tends to be reasonable According to data from the State General Administration of Customs, in the export category of the textile industry, with the exception of carpet export growth of 4.3% year-on-year, the growth rate is slow, and other product categories such as bedding and curtain fabrics are growing. More than 8%, especially blankets, kitchen linens and towel products, increased by 13.2%, 10.8% and 9.7% respectively year-on-year. This shows that the export structure of China's textile products has become more and more reasonable.

Domestic Sales Stabilize and Slow down The emergence of e-commerce in 2013 In 2013, the National Bureau of Statistics reported that 1,810 large-scale enterprises in China achieved an internal sales value of 197.19 billion yuan, an increase of 8.4% year-on-year, and 7.5 percentage points lower than the growth rate of the previous year.

The overall growth of domestic sales in the industry has slowed down, and the growth rate of domestic sales in sub-sectors varies. Among them, domestic sales of bedding slowed down, fabrics were better, and domestic sales of towels were relatively stable. In 2013, domestic sales of enterprises above the scale of bedding products increased by 5.1% year-on-year, domestic sales of enterprises above the scale of fabrics increased by 6.7% year-on-year, and domestic sales of towels above designated size increased by 12% year-on-year.

It is worth mentioning that, according to estimates by relevant agencies, the total sales volume in China's national textile lines increased by 121.56% in 2013, which is a rapid increase.

At present, China’s economic growth rate has slowed down. In 2013, China’s GDP, urban and rural per capita income, and the growth rate of total social retail sales have all slowed down, and the market needs to face greater pressure. As the focus of China's economic growth has gradually changed from focusing on high growth rates to adjusting structure and quality, the home textile industry should also adapt to this change, and even have to actively pursue this trend of change.

Although the growth rate of domestic sales has slowed down, the overall situation of domestic sales has been relatively stable. In particular, e-commerce has risen suddenly and the rapid growth of online transactions is likely to become an opportunity and bright spot for the development of the industry. Therefore, enterprises should seize the slowdown in growth. The time was to speed up structural adjustments, industrial and product upgrading, explore channel innovations, develop online transactions, and gradually reverse the disadvantages of domestic sales slowdown.

The overall investment is good The growth rate of the sub-industry varies. In 2013, the investment in the home textile industry was progressing smoothly. The actual completion of investment growth was rapid, and projects under construction, new projects started, and completed projects all grew steadily. However, investment in various sub-sectors is quite different. Among them, bedding investment has grown faster, towel investment growth has been slower, and curtain fabrics have declined.

According to statistics from the National Bureau of Statistics, in 2013, the home textile industry actually completed an investment of 50.15 billion yuan, an increase of 21.2% year-on-year. The number of new projects started was 799, an increase of 17.2% year-on-year.