DIESEL Chengdu Ocean Pacific Store

DIESEL Ocean Pacific Taikoo Lidian is the brand's first direct sales store in Chengdu. The shop is adjacent to the historic Daci Temple and borders the bustling Chunxi Road commercial area. The store has two floors and a total area of ​​240 square meters. Designed by DIESEL's top creative team, DIESEL's free and unobtrusive brand genes are perfectly represented: black steel tiled walls, concrete ceilings and walls create an industrial atmosphere, and a chrome caged area to showcase its ultimate extension brand DIESEL BLACK GOLD series. Metallic furniture, retro lamps, and wood floors create an alternative shopping atmosphere with a modern art.

With the brand's alternative luxury spirit, as the preheating of the "Colors of Chengdu" event in Ocean Pacific, DIESEL's opening event combines the brand's unrelenting and bold and creative spirit to share the brand's diverse culture and background. Self, expressive pleasure.

Mr. Renzo Rosso, founder and president of TB Group, said: “We are very excited about DIESEL being able to land in Chengdu. We can't wait to start a fashion subversion in this historic, unique culture and lifestyle city. We believe that Chengdu will become one of DIESEL's most important markets in China. We also look forward to DIESEL Chengdu Taikooli Store as a base for young people to explore and discover alternative fashion.