As the largest gold and silver jewellery processing base in the country, Panyu Daluo Jewelry City has long been famous. The Secretariat of Guangdong Caibao Jewelry Chamber of Commerce is stationed in Panyu is optimistic about the advantages of industrial agglomeration.
Panyu jewelry industry covers jewelry equipment manufacturing, diamond polishing, platinum inlaid jewelry manufacturing, silver jewelry manufacturing, gold, K gold and precious handicraft manufacturing, jewelry and watch manufacturing, etc. The product range is complete, with innovative design and exquisite workmanship. And famous.
Panyu Caibao merchants are multi-year color treasure materials merchants. With the Caibao Trading Center settled in Panyu, Panyu Caibao will form the pricing dominance of the national Caibao market. These have become the consensus in the industry. With the development of e-commerce and the rise of WeChat, the jewels sold by jewellery companies are much cheaper than jewellery stores. With this question, the reporter recently interviewed Mr. Xiao, the head of the Panyu Office of the China Jewelry Quality Supervision and Inspection Center.
When it comes to why the shopping mall's colorful treasures are so expensive, Mr. Xiao believes that, first of all, the shopping malls have high additional costs. In order to create an "elegant and luxurious" atmosphere, almost every jewelry store is opened in a prime location, and it costs a lot of money to decorate. Most of the time, the salesperson is even more than the customer. In order to enhance the brand's influence, the store has to spend more on other aspects to form a “scale effectâ€. In this way, the rent of the shop, the cost of decoration, the salary of the salesperson, and finally the plenary session will be spread to the consumers. In this way, the price of Caibao is naturally higher.
Why is it so cheap to buy colorful treasures online? Mr. Xiao believes that the cost of selling the colorful treasures on the Internet? Selling colorful treasures online not only saves the cost of the store, but also does not have a large amount of personnel expenses, almost no cost. Save the high cost of traditional shopping malls; save a lot of advertising costs. Less profit-taking of many middlemen, such as door decoration, renting counters, sales staff, management personnel, and many other expenses.
Choose low-cost promotion channels, save intermediate links and less backlog of goods. The same quality of the colorful treasures, the price on the network can be 30%~70% of the price compared with the traditional store's color sales price.
Is it good to have a colorful treasure? Because of the high cost of colorful treasures, many consumers hold the mentality of “seeing is believingâ€, and they are always worried about online purchases. In the domestic market where integrity has not been widely spread, online sales have indeed experienced many problems, making people more evasive of online shopping.
In fact, every color treasure has a constant evaluation standard, which is what people often say "4C standard", cut, color, clarity and weight. A grade is a price, even if you don't look at the real thing, you can evaluate and judge the quality according to the standard.
When it comes to how to determine the color of the colored treasures, Mr. Xiao believes that the identification of the origin of Caibao, diamonds, precious stones, jade and other natural jewelry are paying attention to the origin, because the origin itself is a brand. In particular, gems, such as rubies of the same weight and grade, are much more expensive than those produced in Thailand from Myanmar.
Caibao professional optimization process to identify authenticity. Because ruby ​​has extremely pure, bright colors and high hardness, and the supply is scarce, it is representative of red gems. The general professional low-color treasure processing, will use heat treatment and fissure filling treatment two common methods to optimize the processing to identify authenticity.
Identification is made by Caibao's "4C2P". The quality of any colored gemstone is the key, and it also fundamentally determines the price of colored gemstones. Recommended consumers may wish to identify them by “4C2Pâ€, from the color, clarity, carats, cut, pedigree and purity. Generally, you can have a corresponding certificate when you buy a lottery in the mall, or you can check it online.
Colored gemstones are the general term for all colored gemstones except diamonds in the gem family. Rubies, sapphires, emeralds, and gold emeralds are among the world's five rare gemstones.
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