An interview with Zhang Xia, Marketing Director of Danwei Shi Womenswear Brand

DANTISY Shi Bingcheng's consistent international vision, combined with the latest popular concepts, brings a visual impact with colorful colors, stylish silhouettes and neat elements. Smooth printing, free hand without losing the sense of artistic hand-painted, colorful beaded hot diamonds, romantic gentle lace, simple and personalized fashion out, from the more non-current trend of the show with the most personalized Youthful vitality.

Reporter: The color is the most unique weapon of Tanjong Shi. Each season's new products can bring surprises. What are the highlights of Tanjung Shi Women's Fashion Products for fall/winter 2014?

Zhang Zong: Tanjong Shi Women's Women are 25 to 35 years old, young and middle-income women in the second and third tier cities, because women in this age group require clothing fashion and color and color. It is very strict, so the color and printing of our Tanjong Shih Women's Clothing has always been our most competitive feature. In 2014, we not only continued to have brighter colors, but also we have a very unique print for each band. It is our own research and development. This year we have added some new fabrics. Some fabrics imported from South Korea have been added to our latest fall/winter 2014 products. From the aspect of product structure, in the autumn and winter of 2014, according to the statistics of sales data, the proportion of products with a slightly younger age around 30 was increased. Also based on the proportion of sales data, we have increased the proportion of autumn and winter products from the woolen coat. Therefore, this year's autumn and winter, our products are very rich and colorful. This is the reason why we can quickly respond to the market with our Tanjung Shih Women's Wear. Therefore, we say that in the past two years when the market has been sluggish, it has been able to maintain the secret of a steady rise.

Dan Yi Shi Marketing Director Zhang Xia

Reporter: I would like to know what kind of excellent team is behind such a dynamic women's brand like Tanjung Shi?

Mr. Zhang: Tanjung Shi is a big family. When everyone joins our family, it becomes the family of our big family. Our family members include the R&D, design, production, and sales of our company. It is also a family within our company. At the same time, the customers, distributors, agents and franchisees outside our front line are also our family members. Tanjong Shi as a sub-brand of our Tanjung Shi company does have a young and dynamic team. At the same time, because we have a brand “Lin Zhimei”, Dan Zhimei is already a very mature brand. We have a very mature R&D design team; Tanjong Shi also serves as a sub-brand with inheritance, development and innovation. Thanks to Tanjung Shi, because we have a lot of members in Tanjung Shi team's family, including sales staff and designers, our average age is no more than 30 years old, so it is very young, very dynamic, and has unlimited space. Tanjung Shi is also standing on the shoulders of the giants with inheritance, new things, and the support of experience, so they will have both experience and vitality, will have more vitality.

Reporter: Tanjong Shishang insists on the original spirit. At present, more and more original design brands are popular in the market. What do you think of the trend of original design in the future?

Zhang Zong: Originality is now also a big environment. With the development of economy and the liberation of our minds, we no longer want to be as beautiful as others. I am different from others. Everyone emphasizes his unique personality. Tanjung Shi is also committed to delivering such a unique beauty to everyone, so now that more and more brands, including high-end brands, may go in the direction of high-level customization, and then there are more and more designer brands. Born to birth, how did Tanjong Shi go on the original road to have more market and vitality? I can't talk about the original trend of the whole future. I can only talk about how the future of Tanjong Shi’s original road will go. There are three aspects that we can use now: the first aspect of "style", the style of this piece may everyone feel especially designer brand, will see it special, may not be close to the people. And Tanjong Shi combined with the market, so our things will be more close to the people, very unique and very popular, able to suit many people, and will not seem very exaggerated, this is a style we have created. Also like our prints, colors, this is our original. The second one is how we can better use the original, which is some of our distribution models, and the originality of some of our sales models.

Dantisy () is a fashion women's brand with a young lady as its customer base. It now has more than 80 stores in 20 regions across the country. At Dantisy, customers can find favorite fashion clothes, from clothes to shoes and accessories, and all designs are immediately following the trend. Dantisy is affiliated to Shenzhen Tanjong Shi Group, one of the country's largest fashion distributors. The fashion brands owned by Tanjong Shi Group include Dantisy Tanjong Shi, Lesee Me, and Xiangyue Rose.

More Dantisy Tanjong Shi Women's Join Information Link: http://

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In the UK, hoodies have been the subject of much criticism; some shoplifters have used the hood to conceal their identities from CCTV cameras in shopping centres.[19] The hoodie became a popular clothing item by the 1990s. By the 21st century, it had gained a negative image, being associated with trouble-making, intimidating teens and anti-social behaviour. It became one of the later items associated with "chavs", or Neds.

Angela McRobbie, professor of communications at Goldsmiths College in the UK, says the appeal of the hoodie is its promise of anonymity, mystery and anxiety. "The point of origin is obviously black American hip-hop culture, now thoroughly mainstream and a key part of the global economy. Leisure and sportswear adopted for everyday wear suggests a distance from the world of office suit or school uniform. Rap culture celebrates defiance, as it narrates the experience of social exclusion. Musically and stylistically, it projects menace and danger as well as anger and rage. The hooded top is one in a long line of garments chosen by young people, usually boys, to which are ascribed meanings suggesting that they are 'up to no good'. In the past, such appropriation was usually restricted to membership of specific youth cultures-leather jackets, bondage trousers-but nowadays it is the norm among young people to flag up their music and cultural preferences in this way, hence the adoption of the hoodie by boys across the boundaries of age, ethnicity and class."[20]

In May 2005, Bluewater shopping centre in Kent caused outrage by launching a code of conduct which bans its shoppers from sporting hoodies or baseball caps, although the garments remain on sale. John Prescott welcomed the move, stating that he was threatened by the presence of teenagers wearing hoodies at a motorway service station.[20] Then-Prime Minister Tony Blair openly supported this stance and vowed to clamp down on the anti-social behaviour with which hoodie-wearers are sometimes associated. London-based rapper Lady Sovereign published a single titled "Hoodie" in protest as part of a "Save the Hoodie" campaign.[21]

In 2005, Coombeshead College in the south-west of England allowed the hoodie to become part of the boys' school uniform, but the hood could be put up only when it rained. The principal, Richard Haigh, stated that the move would help to calm some of what he called the "hysteria" surrounding the garment.[22]

The JCB Academy allows hoodies, but only a navy blue type sold in the school shop.

In February 2006, a 58-year-old teacher who was wearing a hooded top was asked to remove it when entering a Tesco store in Swindon. According to the teacher, she was wearing the hood because "my hair's a mess". The store did not have a hoodie policy. The shop apologized and said it was taking action to "make sure this doesn't happen again."[23]

In July 2006, David Cameron, leader of the Conservative Party, made a speech suggesting that the hoodie was worn more for defensive than offensive purposes.[24] The speech was referred to as "hug a hoodie" by the Labour Party.[25][26]

Despite the controversy, the hoodie has been embraced by people from all backgrounds. Zara Phillips, a member of the British royal family, has included hoodies in her range of equestrian clothing at Musto.[27]

In 2019 the British fashion label Burberry had to apologize for an inappropriate hoodie. On its runaway show, the fashion label featured a piece of cloth with a "noose" around the neck, which caused an outrageous reaction in social media.[28][29]

Hoodies For Adults

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